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Preventative Health and Wellness Isn't Considered “SEXY” – but it SHOULD BE!

I was listening to a health coaching podcast and it was an interview between two coaches discussing their coaching practices – what was working, what wasn’t, what their clients are looking for, etc.

Being the HUGE nerd that I am, I was fascinated by this conversation. I always want to gain insights into anything that will help clients, make me a better coach, and help busy moms feel BETTER.

Coach 1 mentioned their practice and the focus of a new program being on preventative coaching. Coach 2 instantly jumped in with, “Yeah, that’s probably not going to work very well.”

Coach 1: “Why?”

Coach 2: “Well, preventative health and wellness isn’t ‘sexy’ enough. You’ll never get people to buy into it.” Both coaches laughed about the ‘sexy’ description, and continued their conversation, but I paused the podcast for a minute.

I was definitely surprised by this answer. Like, don’t you WANT to prevent illness, disease, or chronic health issues? I would rather prevent them! It’s one of the reasons I started drinking green tea 15 years ago – it’s a powerful antioxidant and great for PREVENTING chronic illnesses.

Coach 2 went on to explain that most people are looking for a health coach to help them solve a CURRENT problem, not worry about preventing something that hasn’t even happened yet, or may never happen.

And I get that explanation.

But my question is, “Why can’t it be both?” 



Why can’t you come to a health coach to work on something you are CURRENTLY frustrated with (weight loss, low energy, overwhelmed, too much stress, a medical problem you ARE experiencing), but get the ADDED BENEFIT of PREVENTATIVE HEALTHCARE as a bonus?

Poor nutrition and sedentary lifestyle are directly linked to several chronic diseases including heart disease, type 2 diabetes, obesity, and some cancers.

If you can work with a health coach to create a wellness plan that gives you a vision of your future self, helps you set goals and meet them each week, overcome whatever issues are interfering in your life RIGHT NOW, and also PREVENT the onset of a chronic health issue, what would be the downside to that?

The truth is, I don’t know how to make preventative healthcare “sexy”. I understand why “Lose 20 pounds in 20 days” (not possible or safe, FYI!) DOES sound sexy.

Prevention and Longevity aren’t super thrilling when you’re trying not to lose your mind on a daily basis with kids, work, spouse, house, activities, bills, and life in general. Or, if you’re like me and see a VERY unflattering picture of yourself on social media (which I talked about here), you’re thinking about toning things up and dropping some pounds, not how eating more broccoli will add years to your life, fight off cancer and heart disease, lower your cholesterol, and improve your eyesight.



I’m human and vain enough to be more worried about not having abs than I am about my cholesterol levels.

But again, I ask you, why can’t it be both? If eating more broccoli will help fill me up with WAY fewer calories, gives me Vitamin C, Vitamin A, Calcium, Dietary Fiber, and Protein, and basically helps meet the “sexy” criteria of losing weight and looking better with the medicinal powers of disease prevention and longevity, all I’m seeing is win-win!

So, the next time you see a social media post, an article, or a video about the health benefits, healing powers, or preventative care associated with healthy eating habits, physical activity, or stress management just remember those go hand in hand with losing weight, increasing your energy, toning your body, reducing your stress, and all the other “sexy” problems you might be facing.

Solving a RIGHT NOW Problem might be what gets you in the door, but preventative care and longevity will be the ultimate reward for whatever investments you make in your health and wellness.

Book a FREE Consultation Call to find out how health and nutrition coaching can help you TODAY!

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